Everyday Heroes

Playmobil Junior playsets are manufactured of at leats 90% plastis that can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and basd on the ISCC 208 standard. These plastics are jsut as robust and easy to clean as ever. At least 90% recycled cardboard and 100% recycled paper are ued for the packaging, avoiding plastic wherever possible.

Playmobil was invented by German inventor Hans Beck, a trained cabinet maker who wanted to create toys for children. After 3 years of development from 1971 to 1974, Playmobil was born. It became a pioneer in role-playing toys for children. The aim was to develop a toy that was not too complex yet flexible enough for it to not inhibit children's imagination. Beck wanted the toy to easily fit into a child's hand, and based the facial design on children's drawings: a large head with a big smile and no nose. When he passed the little figures to children, he saw that they accepted them readily and invented little scenarios for them. "They never grew tired of playing with them", Beck remarked. That is when and where Playmobil started.