Pretend Play

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is...

Scrumping apples? Not Bashful Calf. She’s a daisy-munching, kooky little cow, who enjoys listening to songs about farm life. With her soft white ho...

Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an archi...

Amuseables Sardine Tin is a master of efficiency. As part-time logistics manager at Swinley Boar’s Boar Store, he’s in charge of inventory, crate-s...

Amuseables Latte opens the café doors at eight o’clock on the dot – and not a minute later! A brilliant barista, she runs the counter like clockwor...

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, ...

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather upd...

Allexi Alligator is head chef at Gator’s Gap: a celebrated (and entirely meat-free) diner nestled in the Louisiana marshland. Renowned for his tofu...

Amuseables Ukulele is here to get the party started! The life and soul of every event, this Uke is the perfect plus one – bringing smiles and joy f...

Amuseables Bunny Egg is all dressed up for the Easter hunt! Soft and sweet in cream and yellow fur, this boiled egg bunny features long cream ears ...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Amuseables Mona Macaron is deliciously soft in chocolate fur. With cordy cocoa feet and a velvety filling, Mona has an embroidered Jellycat logo on...

Amuseables Brigitte Brioche is the perfect gift for the baker in your life. In soft-textured brown and beige fur with stitched detail on the base, ...

Prepare to be dazzled as Sky Dragon comes into land! This magical friend has a long sky-blue body and soft rainbow spines from back to tail! With a...

Chip Seagull is a top beach bird. In soft cream fur with dark grey wings, Chip has thin, suedette legs and a dark grey tuft. With a curved mustard ...

Blossom Beige Bunny has been frolicking in the meadows and has found some special flowers. In iconic Bashful beige fur with a cream bobtail, Blosso...

Blossom Silver Bunny loves to go for a midnight stroll among the flowerbeds. In iconic silver-grey Bashful fur with a cream bobtail, Blossom Silver...

Amuseables Rayray Lantern keeps the light shining all year long. Bold red cord sections connected with gold satin accents, a stitched smile, and ma...

Blossom Cream Bunny has been berry picking in the fields. In iconic cream Bashful fur, Blossom Cream Bunny has soft cotton ears and feet, printed w...

Smudge Elephant loves naptime and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. Smudge...

Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow and a cotton mortarboard with golden tassel, this...

Eye-catching Festival Dragon is here to make a statement. A scarlet dragon with exquisite golden accents from tummy to tail tip. Delicately finishe...

Silky-soft and lovingly loyal, Jellycat Bashful Black + Cream Puppy wants to play all day! His smudgy black patch and sooty tail make him even more...